| Company: | Noble
Norwell, MA |
| Job Location: |
Rockland - Plymouth County
|
| Employment Type: | Full Time |
| Department: | Information Technology |
| Benefits: | Comprehensive |
Description: |
The Website/ E-commerce Manager will be
responsible for day-to-day management of e-commerce web sites and online
marketing initiatives. Responsibilities will include but are not limited to,overseeing on-site content and product promotions, development and optimization
of targeted marketing programs such as SEM, SEO, email marketing, Social Networks, online media, and other acquisition and customer retention programs, as well as oversight of key performance analytics and reporting tools for continuous site and campaign optimization.
|
Duties: |
Enable e-commerce sales efforts by
effectively managing the front-end website experience, landing pages,
content, product placement and overall merchandising mix.
·
Develop and manage e-commerce store production schedules and product promotions by
working in partnership with sales, marketing, product, operations and creative
teams.
Manage master production calendar with project
plans and schedules for site content delivery, ensuring all site assets, pricing and promotions are timely executed, up-to-date and approved for use within store.
Assist with the implementation of online
merchandising strategies and segments that drive improvements in sales
conversion, translating to increases in customer acquisition, retention
and up/cross-sales.
Track and evaluate site user behavior;
make recommendations to improve user experience/usability and sales conversion.
Work with Online Marketing Manager to oversee implementation and optimization of marketing
programs to increase traffic, loyalty and overall sales including, but not
limited to, search engine marketing campaigns, affiliate relationships,
comparison shopping engines and social networking initiatives
Write creative briefs and interact with internal resources for creation of marketing assets
including banner ads, promos, email blasts, landing pages, etc.
Regularly review promotional activities with sales, operations and customer service teams
to ensure all key stakeholders and business units can plan and/or adjust
their functional needs accordingly, as well as to gather consumer feedback
and enhancement requests
Maintain optimal site usability for the user experience by analyzing onsite behavioral analytics and conversion data in order to effectively optimize site promotions,
messaging, and other key indicators that enhance ROI
·
Communicates effectively with all team members;
anticipates and resolves issues regarding schedules and deliverables
• Assist in the development of the overall marketing plan
• Monitor industry trends
and competitor Web sites
• Identify opportunities
for new marketing tactics, site-conversion functionality and improved user
experiences
|
Qualifications: |
• BA/BS in marketing,
business or a related field
• Minimum 1-3 years
experience in e-commerce and/or web content management and online
promotions including content development, creative design, quality
assurance testing and key performance metrics.
• Demonstrated ability to
lead projects and develop Web initiatives is required: Organizing,
planning and executing projects from conception through implementation
• A thorough understanding
of search engine optimization strategies is preferred
• Hands-on knowledge in
placing, tracking and maintaining of paid keyword campaigns is preferred
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